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Anna Guruli


24.11.2012 16:35

Facebook entered our everyday lives like a chatterbox next-door neighbor and took an appropriate place. Waking up we often visit Facebook earlier than the bathroom, we keep checking Facebook anywhere wherever we have access to internet (just in case there might be a message for us) and sometimes, only after few hours we do realize that all that time we have been just updating Facebook…hysterically. Shortly speaking the addiction to Facebook is so strong that it can easily overcome addiction to other media outlets.

Hence, it’s logical that the network, that used to be the platform for public demonstration of liking of one another and witty quotes, is getting of interest to journalists and policy makers. The best example that comes to mind is the first sentence of the TV news: “A stern statement posted by Rasmussen on Facebook was eased on Twitter.”

Let’s leave Rasmussen with NATO, but lately the opinions posted on Facebook walls represent the only source the TV news refer to. High officials too do disseminate State-level addresses via Facebook – Shashkin, for instance, who appeared on TV few days off of posting the statement on Facebook. Through Facebook the activities by the new authorities are being condemned by the City Mayor or the representatives of minorities. Let alone President who, having run out media outlets, photographed himself comforting the wives of arrested militaries to have them uploaded on his Facebook page.

Hence, what I would like to say is that Facebook, from the mechanism of news distribution, is growing into the source of news production. Let alone a comfortable tribune for the policy makers who, instead of inviting televisions, dressing up and arranging texts can freely take places at PC at 1 am dressed in gown and slippers and “bake” a well-arranged text. Afterwards the text will be liked by at least 88,000 users and copied by televisions to be consequently voiced by a journalist instead of visiting the respondent.    

The situation changes too – if earlier journalists kept ambushing governmental-public news beyond computers now it’s enough to add a policy maker or so called celeb as a friend and one can follow anything: either Demur Giorkhelidze demonstrating his excitement over the misbehavior of the Georgian Dream coalition or Ia Parulava abusing Dodoshka, or Bakradze expressing the opinions of world importance and Robiko Sturia scolding anyone he dislikes (and thus far refusing to rant TV comment)… Even Rasmussen is about to conduct opinion poll survey via Facebook over granting MAP to us. Hence it’s getting more than enough to state when delivering news that “Facebook reports that….”

That’s all about Facebook but wherever Twitter is developed we do not reject twitted news either to report over. That’s the way Spanish footballers opinions and exclamations twitted by foreigners visiting Georgia start appearing in our news programs.

Shortly speaking TV programming gets intertwined with the social network. So, no surprise if soon some of the TV stories will be implying only Facebook comments and photos, Skype interviews and Youtube videos.

Mark is to be fine, that’s essential…







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