Radio service has been restricted in “yellow” minibuses operating in Tbilisi, Tbilisi Minibus Company reported on June 6. The statement, released by the Company, points out that the companies which provide transportation of passengers in Tbilisi in yellow minibuses have contracts concluded with an independent legal person on advertising service. According to the contract the advertising company shall secure external advertising on mini buses and install monitors inside mini vans to air sound-ads.
According to the aforementioned contract the license holder transport companies shall provide listeners with ads in a distinguishable manner which implies clarity and audibility.
The statement also points out that the installation process within minibuses is being on. Radio sets in minibuses turned out to be hindering sound advertising. To tackle the aforementioned problem the advertising company submitted written requests to mini bus owner companies on fulfilling obligations. Following the decision reached by the technical service of Tbilisi Minibus Company sound signals were to be switched off on the radio sets installed in the minibuses, reads the statement released by Tbilisi Minibus Company.
Reporting to InterPressNews news agency Maestro TV founder Mamuka Glonti assessed the decision on switching sound signals off of radio sets in mini buses as Nazi ideology.
“Without overstating it’s an ideology of Nazi Germany. Even he would fail to think up that. It’s a hideous fact. Everyone has a right to receive information either in a minibus or a taxi, Mamuka Glonti told InterPressNews.
“They should have at least conducted opinion poll survey to find out what the citizens show preference for – listening to radio or watching UNM advertisements,” Glonti added.
The decision issued in regard to Tbilisi minibuses, according to Nino Kvariani, Director General Radio Palitra, is an attempt to restrict citizens’ access to information. Reporting to InterPressNews she said the mini bus drivers received information on current developments in the country through radio and they will longer have this possibility.
“The decision has got another side. The private company is to decide whether it is profitable from financial and marketing point of view. We have no right to restrict but for us as a radio broadcaster this fact is unfavorable.
Radio Imedi’s Director General does not consider the Tbilisi Minibus Company decision to be a tragedy. Reporting to InterPressNews Nino Gabriadze said any private owner follows its own marketing approach.
No one can dictate me as a manager the way I should act, likewise I cannot dictate anyone. That’s ordinary business rules everyone should obey,” said Nino Gabriadze.
Switching radio signals off in minibuses is not going to be a tragedy in terms of the decrease in the number of listeners since faithful listeners have got their own receivers.
Based in 2011 Tbilisi Minibus Company embraces four companies Tbilisi Line LLC, Capital Group LLC, Tbil Car LLC and Public Car LLC holding licenses for regular passenger transportation within Tbilisi administrative borders. Having won the tender announced by Tbilisi City Hall Tbilisi Minibus Company imported several hundreds of mini buses to operate within the capital city.